Diffusion of Innovation: Communication Theory

Communication Mentor
Everett M. Rogers (1931-2004)

"The diffusion of innovations explains social change, one of the most fundamental of social processes." Rogers, xviii - preface to the 5th Edition of Diffusion of Innovation (2004).

See also the tribute to Rogers and the video documentary from the last weeks of his life at
The Innovation Journal: http://www.innovation.cc/editorial-board/roger_dedication.htm